DENTIFYING ETHOS THOS & zoom in each of the following extracts from advertisements, Isn'tly how exhos. in advertising pathos or logos is being used. 12 All True Make-Up: Because You Deserve The Best 13 MACARONNI CHEESE Just the way mom makes it (14) Butterlys' Knives: The Professional Choice 15 0F 5 PEOPLE CHOOSE VITALISE FOR EFFECTIVE PAIN RELIEF 16 .mite ecu If ity WE KEEP YOUR FAMIL I SAFE SHINETWHITE MOUTHWASH Recommended by dentists 18 you want value for money. then buy BODIG TOULET PAPER 17. Which appeal is used in this slogan? Pathos Logos Ethos

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DENTIFYING ETHOS THOS & zoom in each of the following extracts from advertisements, Isn'tly how exhos. in advertising pathos or logos is being used. 12 All True Make-Up: Because You Deserve The Best 13 MACARONNI CHEESE Just the way mom makes it (14) Butterlys' Knives: The Professional Choice 15 0F 5 PEOPLE CHOOSE VITALISE FOR EFFECTIVE PAIN RELIEF 16 .mite ecu If ity WE KEEP YOUR FAMIL I SAFE SHINETWHITE MOUTHWASH Recommended by dentists 18 you want value for money. then buy BODIG TOULET PAPER 17. Which appeal is used in this slogan? Pathos Logos Ethos

Answer 1

The appeal used in the slogan "SHINEYWHITE MOUTHWASH Recommended by dentists" is:<br /><br />Ethos<br /><br />Explanation: Ethos is used here because the recommendation by dentists appeals to the credibility and authority of professionals in the field, which helps build trust with the audience.

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