Elena's team is developing criteria for choosing influencers They decide that individuals with high controlly are who they will pursue.What are they looking for? A 0 A person who posts data that is high in volume and variely, with high volocily. square A person who experiences a high return on investment from their posts. square A person with a high number of followers that also Includes other influences. square o A person who has the ability to analyze and extract patterns in commonls they recelve.

## Step 1<br />The problem is about understanding the concept of "influencers" in the context of social media marketing. Influencers are individuals who have a significant impact on their followers' purchasing decisions due to their authority, knowledge, position, or relationship with their audience.<br /><br />## Step 2<br />The problem provides four options and asks us to identify which one best describes the criteria for choosing influencers. The options are:<br />A. A person who posts data that is high in volume and variety, with high volatility.<br />B. A person who experiences a high return on investment from their posts.<br />C. A person with a high number of followers that also includes other influencers.<br />D. A person who has the ability to analyze and extract patterns in comments they receive.<br /><br />## Step 3<br />Option A describes a person who posts a lot of data, which is not necessarily a criterion for choosing influencers. Option D describes a person who can analyze and extract patterns in comments, which is more about data analysis skills than being an influencer.<br /><br />## Step 4<br />Option B describes a person who experiences a high return on investment from their posts. This is a key criterion for choosing influencers because it shows that their posts are effective in driving sales or engagement.<br /><br />## Step 5<br />Option C describes a person with a high number of followers that also includes other influencers. This is not necessarily a criterion for choosing influencers because having a high number of followers does not guarantee that the influencer will be effective in promoting products or services.