Pergunta

he value of the euro Increases relative to the dollar, Disney might attract European families by advertising specially priced tourist packages In this scenarlo obal marketing environment factor would Disney be capitalizing on? Multiple Choice lowered trade berriers international economic cooperation cultural tit income distribution levels currency fuctuation
Solução

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RenatoMestre · Tutor por 5 anos
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The correct answer is:<br /><br />**currency fluctuation**<br /><br />### Explanation:<br />In this scenario, Disney is capitalizing on the fact that the value of the euro has increased relative to the dollar. This means European families have more purchasing power when spending in dollars, making it more affordable for them to visit Disney parks in the United States. By advertising specially priced tourist packages, Disney is taking advantage of **currency fluctuations**, which are a key factor in the global marketing environment.
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